/* ============================================================
   BoostUpBuzz — Design Tokens
   Subject: link-building / off-page SEO agency.
   Signature: the "signal map" — a node-and-line graph motif
   standing in for a backlink network — used in the mark, hero,
   section dividers and data displays.
   ============================================================ */

:root{
  --ink:        #0E1B2C;   /* deep navy — nav, footer, dark sections */
  --ink-soft:   #16273D;
  --paper:      #F6F4EC;   /* warm paper background */
  --paper-dim:  #ECE8DB;
  --card:       #FFFFFF;
  --teal:       #1FBFA8;   /* signal / accent */
  --teal-deep:  #0E9484;
  --gold:       #DA9A3D;   /* pricing / highlight */
  --coral:      #E2694B;   /* rare, alert/negative-space accent */
  --slate:      #4B5563;   /* body text on light */
  --slate-dim:  #7C8494;
  --line:       #DCD6C4;   /* hairline on paper */
  --line-dark:  rgba(255,255,255,0.12);
  --on-dark:    #E9EEF3;
  --on-dark-dim:#9FB0C0;

  --display: "Fraunces", "Iowan Old Style", serif;
  --body: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  --mono: "IBM Plex Mono", ui-monospace, monospace;

  --radius: 14px;
  --radius-sm: 8px;
  --maxw: 1180px;
}

*,*::before,*::after{box-sizing:border-box;}
html{scroll-behavior:smooth;}
body{
  margin:0;
  background:var(--paper);
  color:var(--slate);
  font-family:var(--body);
  font-size:16px;
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
}
img{max-width:100%;display:block;}
a{color:inherit;text-decoration:none;}
ul{margin:0;padding:0;list-style:none;}
h1,h2,h3,h4{
  font-family:var(--display);
  color:var(--ink);
  margin:0 0 0.5em;
  line-height:1.12;
  font-weight:600;
  letter-spacing:-0.01em;
}
p{margin:0 0 1em;}
.container{max-width:var(--maxw);margin:0 auto;padding:0 28px;}
.eyebrow{
  font-family:var(--mono);
  font-size:12.5px;
  letter-spacing:0.14em;
  text-transform:uppercase;
  color:var(--teal-deep);
  display:inline-flex;
  align-items:center;
  gap:8px;
  margin-bottom:14px;
}
.eyebrow::before{
  content:"";
  width:7px;height:7px;border-radius:50%;
  background:var(--teal);
  box-shadow:0 0 0 3px rgba(31,191,168,0.18);
}
:focus-visible{outline:2px solid var(--teal-deep);outline-offset:3px;}

/* ---------- Buttons ---------- */
.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:8px;
  font-family:var(--body);font-weight:600;font-size:14.5px;
  padding:13px 24px;border-radius:999px;
  border:1px solid transparent;cursor:pointer;
  transition:transform .15s ease, box-shadow .15s ease, background .15s ease, color .15s ease;
  white-space:nowrap;
}
.btn-primary{background:var(--ink);color:var(--paper);}
.btn-primary:hover{background:var(--teal-deep);transform:translateY(-1px);}
.btn-ghost{background:transparent;border-color:var(--line);color:var(--ink);}
.btn-ghost:hover{border-color:var(--ink);background:var(--card);}
.btn-on-dark{background:var(--teal);color:var(--ink);}
.btn-on-dark:hover{background:#3FD6BF;transform:translateY(-1px);}
.btn-outline-dark{background:transparent;border-color:var(--line-dark);color:var(--on-dark);}
.btn-outline-dark:hover{border-color:var(--teal);color:var(--teal);}

/* ---------- Header / Nav ---------- */
.site-header{
  position:sticky;top:0;z-index:100;
  background:rgba(246,244,236,0.92);
  backdrop-filter:blur(10px);
  border-bottom:1px solid var(--line);
}
.nav-row{display:flex;align-items:center;justify-content:space-between;height:76px;}
.brand{display:flex;align-items:center;gap:10px;}
.brand svg{height:34px;width:auto;}
.brand-text{font-family:var(--display);font-weight:700;font-size:19px;color:var(--ink);letter-spacing:-0.01em;}
.brand-text span{color:var(--teal-deep);}
.nav-links{display:flex;align-items:center;gap:2px;}
.nav-links > li{position:relative;}
.nav-links > li > a, .nav-links > li > button{
  display:flex;align-items:center;gap:5px;
  font-size:14.5px;font-weight:500;color:var(--ink);
  padding:10px 14px;border-radius:8px;
  background:none;border:none;font-family:var(--body);cursor:pointer;
}
.nav-links > li > a:hover, .nav-links > li > button:hover{color:var(--teal-deep);}
.nav-cta{display:flex;align-items:center;gap:10px;}
.dropdown{
  position:absolute;top:100%;left:0;margin-top:6px;
  background:var(--card);border:1px solid var(--line);border-radius:var(--radius-sm);
  min-width:240px;padding:8px;box-shadow:0 18px 40px -12px rgba(14,27,44,0.18);
  opacity:0;visibility:hidden;transform:translateY(4px);
  transition:opacity .15s ease, transform .15s ease, visibility .15s ease;
}
.nav-links > li:hover .dropdown, .nav-links > li:focus-within .dropdown{
  opacity:1;visibility:visible;transform:translateY(0);
}
.dropdown a{display:block;padding:10px 12px;border-radius:6px;font-size:14px;color:var(--slate);}
.dropdown a:hover{background:var(--paper-dim);color:var(--ink);}
.dropdown a small{display:block;color:var(--slate-dim);font-size:12px;margin-top:2px;font-weight:400;}
.nav-toggle{display:none;background:none;border:1px solid var(--line);border-radius:8px;padding:8px 10px;}

/* ---------- Hero ---------- */
.hero{
  background:var(--ink);
  color:var(--on-dark);
  position:relative;
  overflow:hidden;
  padding:88px 0 76px;
}
.hero .container{position:relative;z-index:2;}
.hero-grid{display:grid;grid-template-columns:1.05fr 0.95fr;gap:56px;align-items:center;}
.hero h1{color:#fff;font-size:clamp(34px,4.6vw,54px);}
.hero-lede{font-size:18px;color:var(--on-dark-dim);max-width:520px;margin-bottom:28px;}
.hero-actions{display:flex;gap:14px;flex-wrap:wrap;margin-bottom:36px;}
.hero-stats{display:flex;gap:34px;flex-wrap:wrap;border-top:1px solid var(--line-dark);padding-top:22px;}
.hero-stats div b{
  font-family:var(--mono);font-size:24px;color:var(--teal);display:block;font-weight:600;
}
.hero-stats div span{font-size:12.5px;color:var(--on-dark-dim);}
.hero-visual{position:relative;height:400px;}

/* ---------- Sections ---------- */
section{padding:88px 0;}
.section-tight{padding:56px 0;}
.section-head{max-width:640px;margin-bottom:48px;}
.section-head.center{margin-left:auto;margin-right:auto;text-align:center;}
.section-head p{font-size:16.5px;color:var(--slate-dim);}
.on-dark{background:var(--ink);color:var(--on-dark);}
.on-dark h2,.on-dark h3,.on-dark h4{color:#fff;}
.on-dark p{color:var(--on-dark-dim);}
.on-paper-dim{background:var(--paper-dim);}
.divider-map{height:64px;position:relative;overflow:hidden;}

/* ---------- Cards / Grids ---------- */
.grid{display:grid;gap:24px;}
.grid-2{grid-template-columns:repeat(2,1fr);}
.grid-3{grid-template-columns:repeat(3,1fr);}
.grid-4{grid-template-columns:repeat(4,1fr);}
.card{
  background:var(--card);border:1px solid var(--line);border-radius:var(--radius);
  padding:30px;
}
.card-icon{
  width:44px;height:44px;border-radius:10px;background:var(--paper-dim);
  display:flex;align-items:center;justify-content:center;margin-bottom:18px;color:var(--teal-deep);
}
.card h3{font-size:19px;margin-bottom:8px;}
.card p{font-size:14.5px;color:var(--slate-dim);margin-bottom:0;}

/* Link-type / node cards */
.link-type{
  display:flex;gap:16px;padding:22px;border:1px solid var(--line);border-radius:var(--radius);background:var(--card);
}
.link-type .num{font-family:var(--mono);color:var(--teal-deep);font-size:13px;padding-top:3px;}
.link-type h4{font-size:16.5px;margin-bottom:4px;}
.link-type p{font-size:14px;color:var(--slate-dim);margin:0;}

/* ---------- Pricing ---------- */
.pricing-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;align-items:stretch;}
.price-card{
  background:var(--card);border:1px solid var(--line);border-radius:var(--radius);
  padding:34px 30px;display:flex;flex-direction:column;
}
.price-card.featured{border-color:var(--ink);box-shadow:0 24px 48px -20px rgba(14,27,44,0.25);position:relative;}
.price-card.featured::before{
  content:"Most chosen";
  position:absolute;top:-13px;left:30px;
  background:var(--gold);color:var(--ink);font-family:var(--mono);font-size:11px;
  padding:4px 10px;border-radius:999px;letter-spacing:.06em;
}
.price-tier{font-family:var(--mono);font-size:12.5px;color:var(--teal-deep);letter-spacing:.08em;text-transform:uppercase;margin-bottom:10px;}
.price-amount{font-family:var(--display);font-size:42px;color:var(--ink);font-weight:700;margin-bottom:2px;}
.price-amount sup{font-size:16px;top:-1.1em;}
.price-note{font-size:13px;color:var(--slate-dim);margin-bottom:22px;}
.price-list{margin:0 0 26px;}
.price-list li{
  display:flex;gap:10px;font-size:14.5px;padding:9px 0;border-top:1px solid var(--line);
}
.price-list li:first-child{border-top:none;}
.price-list li svg{flex:none;margin-top:3px;color:var(--teal-deep);}
.price-card .btn{margin-top:auto;}

/* ---------- Table (metrics) ---------- */
.metrics-table{width:100%;border-collapse:collapse;font-size:14.5px;}
.metrics-table th,.metrics-table td{padding:14px 16px;border-bottom:1px solid var(--line);text-align:left;}
.metrics-table th{font-family:var(--mono);font-size:11.5px;letter-spacing:.08em;text-transform:uppercase;color:var(--slate-dim);}
.metrics-table td.num, .metrics-table th.num{font-family:var(--mono);}
.metrics-table td.up{color:var(--teal-deep);font-weight:600;}

/* ---------- FAQ ---------- */
.faq-item{border-bottom:1px solid var(--line);}
.faq-item summary{
  cursor:pointer;padding:22px 0;font-family:var(--display);font-size:17.5px;color:var(--ink);
  display:flex;justify-content:space-between;align-items:center;gap:20px;list-style:none;
}
.faq-item summary::-webkit-details-marker{display:none;}
.faq-item summary::after{
  content:"+";font-family:var(--mono);font-size:22px;color:var(--teal-deep);flex:none;transition:transform .2s ease;
}
.faq-item[open] summary::after{transform:rotate(45deg);}
.faq-item p{padding-bottom:22px;color:var(--slate-dim);max-width:760px;font-size:15px;}

/* ---------- Footer ---------- */
.site-footer{background:var(--ink);color:var(--on-dark-dim);padding:64px 0 28px;}
.footer-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:40px;margin-bottom:48px;}
.footer-grid h4{color:#fff;font-size:13px;font-family:var(--mono);letter-spacing:.06em;text-transform:uppercase;margin-bottom:16px;}
.footer-grid li{margin-bottom:10px;font-size:14.5px;}
.footer-grid a:hover{color:var(--teal);}
.footer-brand p{max-width:280px;font-size:14.5px;}
.social-row{display:flex;gap:10px;margin-top:18px;}
.social-row a{
  width:36px;height:36px;border-radius:50%;border:1px solid var(--line-dark);
  display:flex;align-items:center;justify-content:center;transition:border-color .15s, color .15s;
}
.social-row a:hover{border-color:var(--teal);color:var(--teal);}
.footer-bottom{
  border-top:1px solid var(--line-dark);padding-top:24px;
  display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px;font-size:13px;
}
.footer-bottom a:hover{color:var(--teal);}

/* ---------- Breadcrumb / page hero (inner pages) ---------- */
.page-hero{background:var(--ink);color:#fff;padding:60px 0 54px;}
.page-hero .eyebrow{color:var(--teal);}
.crumbs{font-family:var(--mono);font-size:12.5px;color:var(--on-dark-dim);margin-bottom:16px;}
.crumbs a:hover{color:var(--teal);}
.page-hero h1{color:#fff;font-size:clamp(28px,4vw,42px);margin-bottom:10px;}
.page-hero p{color:var(--on-dark-dim);max-width:600px;font-size:16px;margin-bottom:0;}

/* ---------- Steps ---------- */
.step{display:flex;gap:22px;padding:28px 0;border-top:1px solid var(--line);}
.step:first-child{border-top:none;}
.step .step-num{
  font-family:var(--display);font-size:32px;color:var(--line);flex:none;width:60px;font-weight:700;
}
.step h3{margin-bottom:6px;font-size:19px;}
.step p{color:var(--slate-dim);font-size:14.5px;margin-bottom:0;max-width:620px;}

/* ---------- Blog ---------- */
.post-card{border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;background:var(--card);display:flex;flex-direction:column;}
.post-thumb{height:150px;background:linear-gradient(135deg,var(--ink),var(--teal-deep));position:relative;overflow:hidden;}
.post-body{padding:22px;flex:1;display:flex;flex-direction:column;}
.post-tag{font-family:var(--mono);font-size:11px;color:var(--teal-deep);letter-spacing:.06em;text-transform:uppercase;margin-bottom:10px;}
.post-body h3{font-size:17px;margin-bottom:8px;}
.post-body p{font-size:14px;color:var(--slate-dim);flex:1;}
.post-meta{font-family:var(--mono);font-size:12px;color:var(--slate-dim);margin-top:14px;}

/* ---------- Misc ---------- */
.tag-row{display:flex;flex-wrap:wrap;gap:8px;}
.tag{
  font-family:var(--mono);font-size:12px;padding:6px 12px;border-radius:999px;
  border:1px solid var(--line);color:var(--slate-dim);
}
.split{display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:center;}
.stat-strip{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--line);border-bottom:1px solid var(--line);}
.stat-strip div{padding:26px 20px;border-left:1px solid var(--line);}
.stat-strip div:first-child{border-left:none;}
.stat-strip b{font-family:var(--mono);font-size:26px;color:var(--ink);display:block;}
.stat-strip span{font-size:12.5px;color:var(--slate-dim);}
.cta-band{
  background:var(--teal);color:var(--ink);border-radius:24px;padding:56px;
  display:flex;justify-content:space-between;align-items:center;gap:30px;flex-wrap:wrap;
}
.cta-band h2{color:var(--ink);margin-bottom:6px;}
.cta-band p{color:rgba(14,27,44,0.7);margin-bottom:0;}
.form-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px;}
.form-grid .full{grid-column:1 / -1;}
label{display:block;font-size:13px;font-weight:600;color:var(--ink);margin-bottom:6px;}
input,textarea,select{
  width:100%;padding:12px 14px;border:1px solid var(--line);border-radius:8px;
  font-family:var(--body);font-size:14.5px;background:var(--card);color:var(--ink);
}
input:focus,textarea:focus,select:focus{outline:none;border-color:var(--teal-deep);}
textarea{resize:vertical;min-height:120px;}

.legal h2{margin-top:40px;font-size:22px;}
.legal p, .legal li{color:var(--slate);font-size:15px;}
.legal ul{padding-left:20px;list-style:disc;margin-bottom:16px;}
.legal ul li{margin-bottom:8px;}

@media (max-width: 980px){
  .nav-links, .nav-cta .btn-ghost{display:none;}
  .nav-toggle{display:block;}
  .hero-grid{grid-template-columns:1fr;}
  .hero-visual{height:260px;}
  .grid-2,.grid-3,.grid-4,.pricing-grid,.stat-strip,.footer-grid,.split,.form-grid{grid-template-columns:1fr;}
  .stat-strip div{border-left:none;border-top:1px solid var(--line);}
  .stat-strip div:first-child{border-top:none;}
  section{padding:56px 0;}
  .cta-band{padding:36px 26px;text-align:center;justify-content:center;}
}

/* CMS */.post-card{display:flex;flex-direction:column;overflow:hidden}.post-card .post-thumb{background:linear-gradient(135deg,var(--ink),var(--ink-soft));min-height:130px}.post-card .post-body{flex:1}.post-card h3 a:hover{color:var(--teal-deep)}.post-image{width:100%;height:180px;object-fit:cover}.post-meta{font-size:13px;color:var(--slate-dim)}.article-wrap{max-width:860px;margin:auto}.article-header{padding:70px 0 30px}.article-header h1{font-size:clamp(38px,6vw,64px)}.article-meta{font-size:14px;color:var(--slate-dim)}.article-content{font-size:18px;line-height:1.8;padding:20px 0 80px}.article-content h2{font-size:34px;margin-top:1.7em}.article-content h3{font-size:25px;margin-top:1.5em}.article-content ul,.article-content ol{padding-left:1.4em}.article-content a{color:var(--teal-deep);text-decoration:underline}.article-content img{border-radius:14px;margin:28px 0}.article-content blockquote{border-left:4px solid var(--teal);padding:8px 22px;background:var(--paper-dim)}.admin-body{background:#f4f6f8}.admin-shell{display:flex;min-height:100vh}.admin-sidebar{width:240px;background:var(--ink);color:#fff;padding:28px 18px}.admin-sidebar h2{color:#fff}.admin-sidebar a{display:block;color:#dce6ee;padding:11px 12px;border-radius:8px;margin-bottom:4px}.admin-sidebar a:hover{background:rgba(31,191,168,.16);color:#fff}.admin-main{flex:1;padding:35px;max-width:1300px}.admin-top{display:flex;justify-content:space-between;align-items:center;margin-bottom:25px}.admin-card{background:#fff;border:1px solid #e3e7eb;border-radius:14px;padding:24px;margin-bottom:20px}.admin-table{width:100%;border-collapse:collapse}.admin-table th,.admin-table td{text-align:left;padding:13px 10px;border-bottom:1px solid #e8ebef}.admin-form label{display:block;font-weight:600;color:var(--ink);margin:0 0 7px}.admin-form input,.admin-form textarea,.admin-form select{width:100%;padding:12px 13px;border:1px solid #ccd3db;border-radius:8px;font:inherit;background:#fff;margin-bottom:18px}.admin-form textarea{min-height:150px}.admin-grid-2{display:grid;grid-template-columns:2fr 1fr;gap:20px}.admin-help{font-size:13px;color:#667085;margin-top:-10px;margin-bottom:18px}.admin-alert{padding:12px 15px;border-radius:8px;margin-bottom:18px;background:#fff4e5;color:#7a4b00}.admin-success{background:#e9f9f4;color:#126b5e}.admin-login{min-height:100vh;display:grid;place-items:center;padding:25px}.admin-login .admin-card{width:min(460px,100%)}.admin-login-logo{font-family:var(--display);font-size:28px;font-weight:700;color:var(--ink);margin-bottom:20px}.admin-login-logo span{color:var(--teal-deep)}@media(max-width:900px){.admin-shell{display:block}.admin-sidebar{width:auto}.admin-grid-2{grid-template-columns:1fr}.admin-main{padding:20px;overflow:auto}.admin-table{min-width:720px}}