A multi-brand online auto-parts retailer serving five European markets, with strong product data but thin category-page authority against national marketplace competitors.
autopartshub.eu · E-commerce / Auto Parts (EU)
Placement cadence: 8–12 links/month
Escalated as referring domains matured
| Metric | Month 0 | Month 5 | Change |
|---|---|---|---|
| Domain Rating (DR) | 31 | 52 | +21 |
| Referring domains | 410 | 980 | +570 |
| Organic keywords | 12,400 | 24,800 | +12,400 |
| Est. monthly organic traffic | 48,000 | 133,000 | +178% |
| Page-1 category-page rankings | 22 | 61 | +39 |
AutoPartsHub's category pages (brake pads, filters, batteries) had solid on-site SEO but almost no third-party links pointing directly at them — most of their existing authority sat on the homepage, which doesn't help a shopper searching for a specific part.
Over 5 months, referring domains grew from 410 to 980 and organic traffic rose 178%, largely concentrated on category and subcategory pages rather than the homepage. 39 category pages moved onto page 1 for their target part + brand searches.
“Getting links onto our actual category pages instead of just the homepage is what finally moved the needle on parts searches, not brand searches.”
— E-commerce Director, AutoPartsHub
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