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Case study · Fintech / Crypto Exchange

CoinVertex

A mid-sized crypto exchange operating in a heavily regulated, YMYL-adjacent niche where link acquisition requires unusually careful site vetting.

Client

CoinVertex

coinvertex.io · Fintech / Crypto Exchange

Campaign length

9 months

Placement cadence: 8–12 links/month

Package tier

Growth → Authority

Escalated as referring domains matured

Ahrefs metrics, before & after

The numbers

MetricMonth 0Month 9Change
Domain Rating (DR)4763+16
Referring domains5201,340+820
Organic keywords2,8006,900+4,100
Est. monthly organic traffic39,000115,000+196%
Page-1 commercial keywords938+29
What we placed

Placement mix

  • 24 guest posts on finance, investing and fintech-news publications
  • 15 PR placements timed around product launches and listings
  • 11 niche edits in existing 'best crypto exchange' comparison content
  • 6 links from regulatory and compliance-focused finance blogs
The situation

What was happening before we started

As a finance-adjacent site, CoinVertex needed placements from genuinely reputable financial and news publications — low-quality crypto blogs would have added risk rather than authority. Their existing backlink profile leaned heavily on low-relevance directories.

The result

What changed

Over 9 months, referring domains grew from 520 to 1,340, concentrated on higher-trust financial and fintech publications. Organic traffic rose 196%, and page-1 rankings for commercial exchange-comparison keywords grew from 9 to 38.

“In crypto, who links to you matters as much as how many links you get. BoostUpBuzz was the first agency we worked with that actually turned prospects down for being the wrong fit.”

— Head of SEO, CoinVertex

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