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Portfolio & process

How we take a client project from audit to ranking movement

Not a gallery — a walkthrough of the actual system we run for every client, from the first backlink gap report to the monthly link-live report.

1,200+Placements delivered since 2021
40+Niches: SaaS, e-com, blogs, tools
92%Clients who renew after month 1
6–10 wksTypical time to first movement
Strategy

The strategy behind every engagement

We don't sell a fixed number of links — we sell a gap being closed. Every project starts by quantifying exactly how far a client sits behind their real competitors, then works backward to a placement plan.

Competitive gap mapping

We pull referring domains for 3–5 direct organic competitors and isolate domains linking to them but not the client — the fastest-moving link opportunities.

Traffic-first vetting

DR is a starting filter, not a decision. We check estimated organic traffic, topical match and outbound-link ratio before a site enters the prospect list.

Compounding placement cadence

Links land in a steady monthly cadence rather than a single burst, which keeps the growth curve natural in Google's eyes.

Step by step

How a client project actually runs

01

Discovery call & access

We learn the business, the target buyer, and get read access to Search Console and analytics so recommendations are grounded in real data, not assumptions.

02

Backlink gap & on-page audit

We deliver a written report: where you're losing to competitors on links, and which on-page issues are capping the ceiling for those links.

03

90-day placement plan

A month-by-month plan naming target site types, anchor text distribution, and which pages receive the equity first.

04

Content production

Briefs go to writers matched to the client's industry; drafts are reviewed by the client before outreach begins.

05

Outreach & placement

Personalized pitches go out weekly; every accepted placement is logged with target URL, DR, traffic estimate and anchor text.

06

QA & live verification

Each link is manually checked for live status, correct anchor, and indexation before it's added to the client report.

07

Monthly reporting & iteration

We report keyword movement, referring domain growth and organic traffic against the original baseline, then adjust the plan for the next month.

Betterment loop

How we improve a project mid-flight

Campaigns aren't static. Every month we compare planned outcomes against actuals and adjust three levers:

Anchor rebalancing

If branded or exact-match anchors run too concentrated, we shift the next month's mix toward natural, partial-match phrasing.

Site-tier reallocation

If a tier of sites underperforms on referral clicks, we reweight budget toward the tier proven to move both rankings and real visitors.

Page targeting shift

Link equity gets redirected toward whichever pages are closest to breaking into page-1, based on live Search Console position data.

Documented results

See the strategy applied to real accounts

View all 5 case studies

Want this process run on your site?

We'll start with the same gap audit shown above.

Book a discovery call