A cloud fax and business-communication SaaS competing against three well-established incumbents for 'online fax service' and 'cloud fax API' keywords.
faxbridge.io · SaaS / Cloud Communication
Placement cadence: 8–12 links/month
Escalated as referring domains matured
| Metric | Month 0 | Month 6 | Change |
|---|---|---|---|
| Domain Rating (DR) | 29 | 45 | +16 |
| Referring domains | 112 | 340 | +228 |
| Organic keywords | 560 | 1,240 | +680 |
| Est. monthly organic traffic | 3,400 | 8,900 | +161% |
| Page-1 commercial keywords | 3 | 14 | +11 |
FaxBridge ranked well for its brand name but had almost no visibility for the commercial, buyer-intent terms driving trial signups. Their backlink profile was 80% from their own blog network, with very little third-party editorial coverage.
Referring domains grew from 112 to 340 over 6 months. Three commercial keywords held page-1 positions by month 4, growing to 14 by month 6, and organic-attributed trial signups increased alongside the 161% traffic lift.
“The niche edits inside existing comparison articles moved faster than we expected — we were showing up next to competitors within weeks of those going live.”
— VP of Marketing, FaxBridge
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