A mid-market customer-support and helpdesk platform competing in one of the most contested SaaS categories, needing to close a backlink gap against category leaders.
helpspring.io · SaaS / Customer Support
Placement cadence: 8–12 links/month
Escalated as referring domains matured
| Metric | Month 0 | Month 8 | Change |
|---|---|---|---|
| Domain Rating (DR) | 55 | 68 | +13 |
| Referring domains | 340 | 890 | +550 |
| Organic keywords | 3,900 | 7,600 | +3,700 |
| Est. monthly organic traffic | 61,000 | 147,000 | +142% |
| Attributed organic demo requests | Baseline | +68% | +68% |
HelpSpring already had a mature site (DR 55) but their referring-domain growth had plateaued as competitors kept publishing new comparison and integration content that out-linked them 3-to-1 on new placements each quarter.
Referring domains grew from 340 to 890 over 8 months. Organic traffic rose 142%, and HelpSpring's sales team confirmed a 68% increase in demo requests attributed to organic-search landing pages over the same period.
“What convinced us to keep going past month 3 was seeing the placements show up in Search Console as actual referral traffic, not just as a DR number.”
— Director of Demand Generation, HelpSpring
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